BMW M’sia targets selling 55 HP4 bikes

By Business Desk | Source: ANN
BMW Group Malaysia expects to sell 55 BMW HP4 high performance motorcycles this year.

BMW Motorrad head Fazli Hisham Shukor said the group had already received good response for the newly launched bike.

“As of today we have 42 confirmed bookings. Half of them are from existing customers,” he said at the launch of the HP4 here yesterday.

Fazli said the HP4 would be competing in a segment dominated by Japanese makes.

“Even though the prices of our bikes are higher, it’s not an issue because we have a product that’s strong in quality and performance. So these bikes will be sold easily,” he said.

The BMW HP4 costs 144,444 ringgit (US$46,500) while the BMW HP4 Competitive Package retails at 158,888 ringgit ($51,100).

The all-new BMW HP4 marks a continuation of the BMW Motorrad High Performance model series founded in 2005. After the boxer engine models of the HP2 Enduro, HP2 Megamoto and HP2 Sport, the HP4 is the first four-cylinder powered motorcycle in the High Performance family built using high-quality materials and state-of-the-art technologies and features.

Featuring the water-cooled 4-cylinder inline engine of the S1000RR with a total displacement of 999cc, the BMW HP4 delivers 152 kW (193hp) at 13,000 rpm. The motorcycle is also capable of registering a maximum engine speed of more than 200kph and maximum torque reading of 112 Nm at the stream of 9,750 rpm.

This translates to a zero to 100kph sprint of 2.9 seconds.

“BMW Motorrad takes care of the sales, marketing, aftersales, dealer development and production planning of our premium BMW motorcycles,” said Fazli.

He said BMW Motorrad was targeting to sell more than 400 motorcycles this year.

It sold 362 units last year. The company sells about 16 models currently. All models are completely built-up from Germany.